NewLink Genetics

One of the most sinister aspects of cancer is its ability to hide from the immune system. With a key molecular pathway for this invisibility identified, NewLink Genetics developed a set of treatments specifically targeting the effect. This film was commissioned to rapidly inform casual viewers of both the mechanism of disease and the mechanism of action for the treatments. Because it was to be deployed on large screens at conferences, the animation had to capture and hold the attention of passers by and make them want to know more.